Bachelor of Science in Marketing

Marketing is vital for any business it’s about the different approaches that help a company create and deliver value to its customers. TAUs Bachelor of science in marketing enables you to understand market research, customer preferences, global marketing challenges, and various marketing activities and develop the critical thinking skills to make an impact sustainably to excel in the competitive business landscape.

With changing customer dynamics and ever-increasing choices for products/services in the contemporary world, businesses need professionals with strong marketing skills.

Marketing Degree Programs equip you with the essential skills to succeed in wide-ranging marketing careers irrespective of the type of organization since it includes myriad activities used by every business.

B.Sc. in Marketing covers personal selling, advertising, sales promotions, consumer behavior, market research, internet marketing, ethical practices, strategic marketing, and much more. Bachelor of Science in Marketing jobs include advertising and social media marketing, marketing research, product management, retailing, and sales leadership.

Our faculty has rich research and industry experience to provide students with a theoretical understanding of a wide range of marketing topics and experiential learning for real-world exposure.

Texila American University offers the best BS degree in marketing in Zambia, equipping you with the analytical tools and programs to analyze data to make better marketing decisions.


Years Duration


  • Grade 12 certificate / GCE with 5 Credits or better in any 5 subjects


Years Duration


  • 3 years Diploma in relevant specialty from recognized university
  • 2 years Diploma in relevant specialty from recognized university with 3 years of work experience
  • Certificate (6 months) + Diploma (1.5 Years) in relevant specialization from recognized university with 3 years of work experience in management sector (accepted case to case)

Structure of the programme

Course Code Subjects Credits
Year 1
BSC1111 Organizational Behavior 19
BSC1112 Business Communications 19
BSC1118 Computer Fundamentals 19
BSC1114 Principles of Accounting 19
BSC1115 Principles of Marketing 19
BSC3152 Process Management 19
BSCP01 Capstone Project 1 5
Year 2
BSC2111 Business Law 19
BSC1116 Fundamentals of Business Environment(Management Theory) 19
BSC2113 Entrepreneurship 19
BSC2114 Human Resource Management 19
BSC1113 Business Economics 19
BSC2112 Strategic Management 19
BSCP02 Capstone Project 2 5



Course Code Subjects Credits
Year 3
BSM3141 Consumer Behavior 19
BSM3142 Customer Relationship Management 19
BSM3143 Product Planning & Branding Strategy 19
BSM4141 Advertisement and Sales Promotion 19
BSCP03 Capstone 3 5
Internship / Mini project /publication / Texila -conference 40
Year 4
BSM4142 Digital Marketing 19
BSM4143 International Marketing 19
BSMCP04 Capstone 4 5
BSM4144 Marketing communication 19
BSC4311 Research Methods and Statistics 19
BSC4511 Dissertation 40
Total Credits 480

Credit System: One credit represents 10 notional hours of learning. This learning includes classroom, supervised and self-directed hours, assessment time, workplace training, assignment writing, online learning and fieldwork. A normal year of fulltime study (including contact hours and self-directed hours) is 1200 hours (120 credits). Any variation in hours from this requires specific justification. Similarly, any variation from 120 ZQF credits in one fulltime year requires specific justification. Credit units shall not be used for awarding qualifications under the ZQF.

Selection Factors

Students applying to Bachelor of Business Administration program at TAU Zambia campus are selected on the basis of their academic, personal, and extracurricular abilities. Each student will be assessed based on the educational background, age, and intended course of study. Additionally, students must have the intellectual, physical, and emotional capacities to meet the requirements of a successful career in their respective fields.

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What Do You Gain?

  • Formulate an integrative business project through the application of multidisciplinary knowledge
  • Describe the function of management, the marketing process, consumer behaviour, and how marketing contributes to organizational growth and customer value.
  • Familiar with current digital technologies and Information Technology (IT) management trends.
  • Describe and apply best practices for effective Human Resource Management system
  • Demonstrate awareness of Business Law, Business Environment contexts of global business practice
  • Describe Customer Relationship Management
  • Employ Entrepreneurship and Mergers and Acquisitions models to select appropriate projects for a business enterprise
  • Demonstrate firm growth through strategies such Security Analysis & Portfolio Management,
  • Apply Product Planning & Branding Strategy
  • Implement Advertisement and Sales Promotion strategies.
  • Conduct Business Research using appropriate research methods and statistics

Teaching Methodology

  • Total 16 weeks in the Trimester (2 courses per trimester)
  • 4 Modules Per Course, 3 Units per Module & 6 (5-7) Chapters in each Unit = (4*3*6)= 72 Chapters
  • Instructional hours through University Campus: Per course 14 hours  (2hrs x 1days x 7 weeks)
  • Suggestive Lecture Duration: 1 Module in two Classes (2 hrs per class/ per week)
    (Live Lectures – Other than Lusaka Students will receive the transmission of the weekly lectures at the Facility Centre or LMS platform (as per the availability) and shall also have the privilege to join at TAU Campus for any ongoing class at their convenience)

Academic Delivery and Assessment

  • On-Campus program is delivered in Semester pattern and On-line mode of program is delivered in Trimester/Block pattern.
Assessment per Course Weightage
Formative (Internal)

3 MCQ Tests for each Module.

Total Module – 4

Summative (External)
Final Exam (50 MCQ) 60%
Total 100%

Why Choose Us?

  • Uniquely Designed Learning Methodology
  • Outcome Based Academic Delivery
  • Continuous Academic Support
  • Enhanced Learning Management Systems
  • Technology Enabled Services
  • Block Based Learning, Dedicated learning of one subject at a time, focuses on more immersed learning
  • Capstone Project, promote integrated learning and understand the connections between various subjects
  • Article review promote critical thinking and analytical skills among the learners
  • Contextual Project Work, gives an opportunity to the students to relate what is being taught into the context of the real world, and thus eliminating the questions of “Why do I need to learn this stuff?”

Career Opportunity

Many opportunities exist in the expansive field of Marketing, nationally and globally.

  • Logistic Managers
  • Marketing Managers
  • Sales Managers
  • Social Media Marketing managers
  • Brand Ambassador
  • Advertising and Public Relations Officer.



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