Bachelor of Science in Marketing

Marketing is vital for any business it’s about the different approaches that help a company create and deliver value to its customers. TAUs Bachelor of science in marketing enables you to understand market research, customer preferences, global marketing challenges, and various marketing activities and develop the critical thinking skills to make an impact sustainably to excel in the competitive business landscape.

With changing customer dynamics and ever-increasing choices for products/services in the contemporary world, businesses need professionals with strong marketing skills.

Marketing Degree Programs equip you with the essential skills to succeed in wide-ranging marketing careers irrespective of the type of organization since it includes myriad activities used by every business.

B.Sc. in Marketing covers personal selling, advertising, sales promotions, consumer behavior, market research, internet marketing, ethical practices, strategic marketing, and much more. Bachelor of Science in Marketing jobs include advertising and social media marketing, marketing research, product management, retailing, and sales leadership.

Our faculty has rich research and industry experience to provide students with a theoretical understanding of a wide range of marketing topics and experiential learning for real-world exposure.

Texila American University offers the best BS degree in marketing in Zambia, equipping you with the analytical tools and programs to analyze data to make better marketing decisions.

Credit System: One credit represents 10 notional hours of learning. This learning includes classroom, supervised and self-directed hours, assessment time, workplace training, assignment writing, online learning and fieldwork. A normal year of fulltime study (including contact hours and self-directed hours) is 1200 hours (120 credits). Any variation in hours from this requires specific justification. Similarly, any variation from 120 ZQF credits in one fulltime year requires specific justification. Credit units shall not be used for awarding qualifications under the ZQF.

Students applying to the Bachelor of Science in Marketing program at TAU Zambia campus are selected on the basis of their academic, personal, and extracurricular abilities. Each student will be assessed based on the educational background, age, and intended course of study. Additionally, students must have the intellectual, physical, and emotional capacities to meet the requirements of a successful career in their respective fields.

• Formulate an integrative business project through the application of multidisciplinary knowledge
• Describe the function of management, the marketing process, consumer behaviour, and how marketing contributes to organizational growth and customer value.
• Familiar with current digital technologies and Information Technology (IT) management trends.
• Describe and apply best practices for effective Human Resource Management system
• Demonstrate awareness of Business Law, Business Environment contexts of global business practice
• Describe Customer Relationship Management
• Employ Entrepreneurship and Mergers and Acquisitions models to select appropriate projects for a business enterprise
• Demonstrate firm growth through strategies such Security Analysis & Portfolio Management,
• Apply Product Planning & Branding Strategy
• Implement Advertisement and Sales Promotion strategies.
• Conduct Business Research using appropriate research methods and statistics

• Total 16 weeks in the Trimester (2 courses per trimester)
• 4 Modules Per Course, 3 Units per Module & 6 (5-7) Chapters in each Unit = (4*3*6)= 72 Chapters
• Instructional hours through University Campus: Per course 14 hours  (2hrs x 1days x 7 weeks)
• Suggestive Lecture Duration: 1 Module in two Classes (2 hrs per class/ per week)
  (Live Lectures – Other than Lusaka Students will receive the transmission of the weekly lectures at the Facility Centre or LMS platform (as per the availability) and shall also have the privilege to join at TAU Campus for any ongoing class at their convenience)

• On-Campus program is delivered in Semester pattern and On-line mode of program is delivered in Trimester/Block pattern.

• Uniquely Designed Learning Methodology
• Outcome Based Academic Delivery
• Continuous Academic Support
• Enhanced Learning Management Systems
• Technology Enabled Services
• Block Based Learning, Dedicated learning of one subject at a time, focuses on more immersed learning
• Capstone Project, promote integrated learning and understand the connections between various subjects
• Article review promote critical thinking and analytical skills among the learners
• Contextual Project Work, gives an opportunity to the students to relate what is being taught into the context of the real world, and thus eliminating the questions of “Why do I need to learn this stuff?”

Many opportunities exist in the expansive field of Marketing, nationally and globally.

• Logistic Managers
• Marketing Managers
• Sales Managers
• Social Media Marketing managers
• Brand Ambassador
• Advertising and Public Relations Officer
• Market Research Analyst
• Digital Marketing Specialist
• Product Manager
• Account Manager
• Business Development Manager
• Event Marketing Coordinator