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Marketing boosts the publicity and sales of your product or services through research, analysis, branding, enriching relationships, and customer experience. The objective is to increase the demand for your product by adding value and motivating your target audience to buy your products or services, ultimately impacting business growth. A bachelor of science in marketing gives you the necessary foundation in business, principles, and functions and helps you understand the relationship connecting brands and people.
Businesses need experts to identify their audience, communicate their ideas, build interest and increase revenue, raising the demand for people with a marketing degree. Marketing opens you to diverse career paths like marketing assistant, market research analyst, media planner, public relations representative, etc. You can reap high earnings and adapt to any industry sector – manufacturing, education, information technology, healthcare, etc.
- 1) Marketing Assistant:
- 2) Market Research Analyst:
- 3) Media Planner:
- 4) Admissions Representative:
- 5) Event Planner:
- 6) Fundraiser:
- 7) Public Relations Representative:
- 8) Sales Representative:
- 9) Social Media Executive:
- 10) Marketing Executive:
- 11) Copywriter:
- 12) SEO Analyst:
- Yearly salaries for marketing roles:
- Pursuing a bachelor of science in marketing gives you the following:
- Eligibility for the program:
- Key Takeaways:
Marketing boosts the publicity and sales of your product or services through research, analysis, branding, enriching relationships, and customer experience. The objective is to increase the demand for your product by adding value and motivating your target audience to buy your products or services, ultimately impacting business growth. A marketing role will suit you if you are creative and passionate about communicating your ideas. A bachelor of science in marketing will help you gain knowledge on marketing strategies to attract and influence your audience and excel in the field. They include:
- Exceptional research skills to study and understand your audience’s needs and preferences.
- Able to effectively communicate your thoughts in written and verbal format with excellent presentation skills.
- Efficient leadership, coordination, and people skills to work with a team.
- Proficient in planning and organizing events and campaigns.
- Ability to excite interest, engage and motivate your audience to buy your products or services.
- Build exceptional campaigns with visual illustrations, product designs, slogans, and themes.
Businesses need experts to identify their audience, communicate their ideas, build interest and increase revenue, raising the demand for people with a marketing degree. Marketing opens you to diverse career paths, reap high earnings and adapt to any industry sector – manufacturing, education, information technology, healthcare, etc.
Various job roles in marketing after a Marketing Degree Programs are:
1) Marketing Assistant:
It is an entry-level role for fresh graduates looking to fine-tune their skill sets and gain industry exposure. It’s a generic position and involves working with marketing professionals at various levels. Assist upper management in maintaining schedules, organizing reports, and conducting market research and team members in planning, executing marketing campaigns, promoting products, and building the online presence of the company across various social media platforms.
2) Market Research Analyst:
Study and analyze and summarize consumer perception of your products, services, and promotional activities using various strategies and statistical tools. Summarize and deliver presentations to the management providing vital data to make suitable improvements to the product/services and bachelor of science in marketing jobs strategies. The job role needs candidates with excellent research and analytical skills.
3) Media Planner:
As a media planner, you should plan and execute media ad campaigns for your clients. It requires a meticulous approach to organizing data and preparing presentations for clients and management. Discuss with clients, understand their requirements, choose effective channels/platforms, and devise various strategies to promote and advertise their products/ services and analyze their impact.
4) Admissions Representative:
It involves working in the admission offices of educational institutions, conducting events, participating in fairs, and visiting schools to promote their college and improve student admissions. Exceptional skills in organizing, planning, and presentation are required to excel in the role.
5) Event Planner:
Planned and executed various corporate promotional and social events, conferences, training sessions, and networking. It involves handling all aspects of event planning and organization. To excel in your role and engage with your audience, you should possess the following:
- knowledge about the industry sector you are working in
- interpersonal and multitasking skills
- awareness of consumer requirements and likes
A fundraiser raises funds for the non-profit organization they work for by highlighting the organization’s critical services. You should assess your donor’s interests and interact and connect with them accordingly.
7) Public Relations Representative:
Public relations deals with helping clients build and sustain a positive public image. Analyzing and understanding audience likes will help you choose a suitable communication strategy to make an impact. It also involves connecting with print and media channels. Outgoing nature with exceptional public speaking, organizational and event planning skills will give you an edge and help you stay clear of the competition in the field.
8) Sales Representative:
Your objective will be to increase the sales of products or services by creating publicity. Determine potential buyers and convince them to buy your product. Understanding customer preferences, excellent communication skills, and outgoing and competitive nature will help you progress to senior-level roles quickly.
9) Social Media Executive:
The objective of this role is to enrich the company’s presence and visibility on all social media platforms like Facebook, LinkedIn, Twitter, Instagram, etc. Analyze and understand customer behavior using various tools, and study bachelor’s degree in marketing practices to engage and interact with your audience and boost sales. Innovation and out-of-the-box thinking will help you excel in the role.
10) Marketing Executive:
You will be involved in designing unique marketing campaigns and planning and implementing them. The job requires excellent market research to analyze client needs and buying trends with communication, budgeting, and multitasking skills. You should lead marketing activities by coordinating and interacting with different departments and choosing the best and most cost-effective strategy to promote your products.
Copywriters prepare unique and brief ad copies or content for advertising across various mediums like print, catalogs, digital, television, etc. Extensive research and excellent skills in written communication will enable you to write compelling ad copies to build and sustain audience interest. It helps improve the company’s brand value and create awareness of the product or service.
12) SEO Analyst:
SEO analysts handle and implement SEO strategies to improve traffic to the website. It involves extensive research, data collection, and analytics to boost the website’s visibility, blogs, and related social media accounts and pages by utilizing various tools and metrics.
Yearly salaries for marketing roles:
|Salary in Zambia (ZMK) pa
|Salary in US (USD) pa
|Market Research Analyst
|Public Relations Representative
|Social Media Executive
Pursuing a bachelor of science in marketing gives you the following:
- The necessary foundation in business, principles, and functions helps you understand the relationship connecting brands and people.
- It gives you the necessary insights to understand customer behavior by linking psychology, sociology, and politics.
- Enhances your skills in analyzing and interpreting data to facilitate decision-making.
- Offers diverse and infinite opportunities as marketing manager, public relations specialist, accounts executive, business development manager, etc., across various sectors like education, healthcare, engineering, manufacturing, information technology, etc.
- Enables you to develop strategic and analytical thinking and communication, and negotiation skills to excel in your roles.
- The specialization is always in demand and helps you fine-tune your skills in conducting research, analysis, and problem-solving.
Significance of studying for BSc Marketing with TAU:
Texila American University is at the forefront of promoting education by implementing several programs and initiatives. We motivate and inspire students by providing uninterrupted academic support, technology-integrated services, and a state-of-the-art learning management system. The learning methodology is uniquely crafted after analyzing and understanding the learning needs of professionals. Block-based approach, article reviews, capstone projects, and contextual work enhance your learning and cognitive skills.
Eligibility for the program:
|BSc Marketing program
|Eligibility: Grade 12 certificate (or) GCE with five credits or better
|BSc Marketing program
|Eligibility: 3-year diploma in relevant specialty from an accredited institution
|(or) 2-year diploma and work experience in relevant specialty
|(or) Certificate (6 months) + Diploma (1.5 Years) in relevant specialty with 3 years of work experience in the management sector
With changing technologies, consumer habits, and the economy, businesses need marketing professionals to conduct market research, business promotion and bring in new clients. A marketing degree gives you the necessary foundation in business, principles, and functions. Enhance your skills and explore the dynamics of consumer behavior, economics, and business practices. Texila offers full-time and online programs for budding students and professionals.